Innovative hair tool brand, EVY PROFESSIONAL, has secured TWO finalist nominations in the 2017 Australian Hair Fashion Awards in the Most Innovative Styling Tool category.
The Australian Hair Fashion Awards (AHFA) is Australia’s largest and most successful independent hairdressing awards program which attracts hundreds of entries from salons, individuals and businesses across Australia. Entries are judged by a panel of international industry professionals, each of whom brings a wealth of experience and knowledge to the judging process.
EVY PROFESSIONAL’s styling superstars, the INFUSALITE Dryer and the iQ-ONEGLIDE styling irons were judged by a panel of Australian Beauty Media over a four week testing period. All entries were evaluated according to a strict set of criteria including performance, design, user-friendliness, functionality and value for money.
“We are SO excited to see our two truly innovative styling tools nominated as finalists for the very first time in the AHFAs – it’s a testament to the hard work and the research and development we invest in our brand,” says EVY PROFESSIONAL CEO & Founder, Tracey Bazzano Lauretta.
An Australian-owned brand, EVY PROFESSIONAL is a hair tool range featuring unique patented Japanese mineral technology. Each of the EVY products feature 32 natural negative ion-generating minerals. This unique blend of post-volcanic minerals injects hydration and moisture into the hair as you style. The end result is hair heaven – silky, smooth, healthy hair every time.
The nominations come on the back of the appointment of Adelaide hairdresser, Sam James-Cockayne, as the brand’s new ambassador and Creative Director.
Says Sam, “The technology behind the brand is amazing and the results speak for themselves. My clients noticed the change in tools before I told them because of the shine and smoothness from their blow dry. The fact EVY is an Australian company is also a huge plus for me; I love supporting that, as much as I love the attitude of ‘being created by stylists for stylists’ and this I’ve found to be very true working with the EVY team.”
According to EVY CEO Tracey Bazzano Lauretta, “We are so thrilled to have Sam join the EVY team as our Ambassador in the role of Creative Director. Her passion for creating and maintaining beautiful healthy hair is infectious and is the perfect fit for the EVY philosophy. It will be an amazing partnership with so many exciting things on the horizon for 2017 including expansion of the range with the introduction of brilliant new tools and further global expansion.”
Winners of the 2017 AHFAs will be announced at a gala dinner night on Sunday 2nd April at Luna Park Sydney.