Bio Ionic Australia Becomes AquaBaci
The company we all know and love as Bio Ionic Australia this month celebrates their re-launch as AquaBaci! Why? Because they simply do so much more than distribute Bio Ionic products, that’s why!
Tracey Bazzano Lauretta, the dynamo behind this innovative brand, is on a mission – to deliver the finest and most technologically advanced haircare products available to skilled professionals in the industry she so loves. You’ve heard the old line, ‘I loved the product so much, I bought the company?’ Well, that’s exactly what she did! 10 years ago, Tracey owned a salon that stocked Bio Ionic but she loved the product so much she decided to become an educator, then part of the Global Education Team and then, yes you guessed it, took over distribution of the product! HairBiz editor Kym Krey spoke to Tracey to get the inside scoop on this exciting change.
“This amazing technology was brought to Australia from Japan almost 10 years ago , I have now been given the opportunity to take it to next level, incorporating extra features and enhancing the technology even further. The Technology was always the leader in ion-powered haircare; a revolutionary, patented system that harnesses the power of 32 natural negative ions to re-hydrate, re-condition and restore moisture balance to hair. We’ve now been able to improve those features even further by upgrading our iron to a unique 3 strip design that now glides through the hair; 24 carat gold infused into the new plate adds an extra mineral; digital temperature and many more amazing features making it even more consumer friendly. It even features an automatic shut-off function after one hour for those rushing out the door!” The iQ-OneGlide, with its silk-like finish and glide, feels amazing to use both by consumers and stylists. Our new InfusaLite Dryer has to be one of the lightest, most powerful dryers for both the stylist and consumer. It’s so light, it will blow you away at only 356 grams and the powerful 2000 watts, with our unique, patented 32 mineral blend infused into the body of the dryer, delivers superior hydration and super-fast drying.
WHY THE NAME ‘AQUABACI’?
“Well our philosophy is all about hydration. ‘Aqua’ meaning water and ‘Baci’ meaning kiss. The hair is literally kissed with moisture, plus it’s all about love because everything we do is from the heart and done with passion.”
SO YOUR HERO BRAND IS NOW EVY PROFESSIONAL?
Yes! We’ve taken the amazing technology offered by our parent company in Japan, updated it and re-launched under the EVY Professional brand. Our stockists will still enjoy the same outstanding comittment to quality and cutting edge technology but we can now evolve the brand even more to remain at the forefront of our industry.
AQUABACI ALSO DISTRIBUTES SEVERAL OTHER PREMIUM BRANDS, INCLUDING EVY PROFESSIONAL, NANOMAX, AGAVE AND ACTIVANCE. WHAT DO THESE BRAND HAVE IN COMMON OR WHY DID YOU SELECT THEM?
“We’re so passionate about hydrated, healthy hair so we went in search of brands which delivered on that promise. Each of these is a premium product delivering outstanding results so they fit perfectly with our brand philosophy. NANOMAX works with nanotechnology which utilizes small molecules to easily penetrate the hair fibre, delivering inner hydration and total reconstruction. Our Agave Oil Professional Hair Smoothing Treatment offers all the benefits of a Brazilian Keratin treatment but in a certified and truly safe, non-toxic product, along with amazing take home products that work with all hair types.
YOU’VE JUST RELEASED THE AMAZING NEW EVY PROFESSIONAL MIXED BRISTLE BRUSH RANGE MADE IN KOREA. TELL US ABOUT THESE.
“These brushes incorporate the most up-to-date technology on the market. They’re amazing tools for both the professional stylist and also for clients at home. They have a mineral-infused ceramic barrel and bristles releasing negative ions for a fast, frizz-free, undeniably silky result. These natural negative ions break down water molecule clusters and penetrate the hair to smooth and restore hydration. They have a very unique combination of bristles, are even hand crafted and assembled.”
The soft touch handles make them very comfortable to use as well.
“I’m a hairdresser by trade and I still love being ‘on the tools’ educating, so I know how tools should feel & look. When we design styling tools, we design them with the stylist in mind, so we’re always looking to deliver performance while also reducing strain on the body. We’ll even teach you how to have good posture while styling with our tools. They’re designed by stylists for stylists.”
SO WHAT DO THESE CHANGES MEAN FOR BOTH YOUR CURRENT AND FUTURE STOCKISTS?
“We have a renewed vision and are supporting the brand with premium branding, marketing and packaging to help salons present the product beautifully to clients. The appearance of the product, the performance and the amazing features will attract an even broader audience than before, helping salons build their business with products of outstanding quality.”
YOU’RE ALSO A VERY GENEROUS SUPPORTER OF HOT SHOTS. WHAT IS IT ABOUT THIS INITIATIVE THAT ATTRACTS YOU?
“We love to support our industry by investing in our youth and helping to grow our next generation of industry superstars. The whole concept of talented, inspired young stylists spending time together, sharing ideas, their knowledge and learning from the best of the best is just amazing. It was wonderful to see our Hotshots really embrace the opportunity and be so willing to learn and to get the best from our mentors, who were so generous with their time and advice. It was an extraordinary couple of days and it can only get better from here.